My first pitch for my video assignment is to make a movie about the significance of McDonald’s restaurants in the United States. The significance of this topic for my video project is to show people how common people eat McDonald’s instead of healthy food. My preliminary plans for this assignment is to research all about McDonald’s. I will research the healthiness of McDonald’s food. Then I will interview random people that eat McDonald’s regularly and ask them questions about their diet and how much they eat McDonald’s. I will then capture on video the amount of people that come in and eat at a local McDonald’s. I will choose a specific consumer filled McDonald’s location.
My second pitch for my video assignment is to make a movie about the greatness of the city of Cleveland. I will capture all the highlights that Cleveland has to offer and show people that Cleveland is not a dead boring city. I will capture all the fun attractions Cleveland has like the rock and roll hall of fame and West 6th strip of night clubs. The significance of this video assignment is to show people that Cleveland is a good city and it has all the components of being an upstanding city. My goal is to change all negative opinions about he city of Cleveland. My preliminary steps is to travel through Cleveland and target all the places that make Cleveland a nice upstanding city. Then I will pinpoint which areas of Cleveland I will shoot in my video. Then I will interview random people roaming the streets of Cleveland and ask them how they feel about their hometown. I may ask them what makes Cleveland so nice and upstanding.
November 11, 2009 at 1:42 am |
I have a couple concerns with both pitches. For the first pitch, the problem is that Spurlock has already done a similar project with Supersize Me. It would seem like your documentary would re-tread the same ground. The other concern is the lack of critical edge. What do you hope to show by contrasting healthy eating habits with fast food? I think most people realize that McDonald’s food is not healthy, McDonald’s ad campaign notwithstanding. This leads to the idea of exigence. Why would people want to watch a video like this? I am not saying that this project cannot lead to a larger point. For example, there are very entrenched socio-economic reasons that people would choose to eat fast food over more healthy choices. Your documentary could lead to that; but, I am not seeing that direction here.
The second pitch seems more feasible, but I think it is also lacking a critical exigence. You need to establish a need for this argument so that it is not a 7 minute long video for the Cleveland Tourism Board. You need something to overcome. In other words, you must make your audience care about the misperception that is affecting Cleveland’s image. Then you can start arguing for the positive.